Grammarly

AI-powered writing assistant that checks grammar, spelling, tone, and clarity across all your real estate communications.

Content CreationFreemiumUsed by 30M+ professionals daily

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Overview

Grammarly is the world's most popular AI writing assistant, used by over 30 million people daily to write clearly, confidently, and error-free. For real estate professionals, Grammarly works everywhere you write—emails, listing descriptions, social media posts, contracts, and client messages—providing real-time suggestions for grammar, spelling, punctuation, clarity, engagement, and tone. The Premium version includes advanced features like tone detection, word choice optimization, plagiarism detection, and style suggestions that help you sound more professional and persuasive. Grammarly's AI understands context and provides tailored suggestions whether you're writing a casual social media post or a formal offer letter. Available as a browser extension, desktop app, and mobile keyboard, Grammarly ensures every written communication represents you professionally without slowing down your workflow.

Real-World Example

Patricia, a luxury real estate agent in Miami, relies on Grammarly Premium ($12/month) for all her client communications. When writing listing descriptions, Grammarly suggests more engaging word choices and ensures proper grammar. For client emails, the tone detector helps her strike the right balance between professional and warm. When drafting offers and contracts, Grammarly catches typos and awkward phrasing that could undermine her credibility. The plagiarism checker ensures her marketing content is original. Since adopting Grammarly, Patricia's client feedback consistently mentions her professionalism and clear communication—attributes that help her close luxury deals.

Pros & Cons

Pros

Works everywhere you write—email, web, documents, mobile
Real-time grammar, spelling, and clarity suggestions
Tone detection helps ensure appropriate communication style
Free version is surprisingly powerful for basic writing
Used by 30M+ professionals daily

Cons

Premium features require $12-30/month subscription
Can be overly cautious with suggestions
Some advanced features work better with longer text
May flag industry-specific real estate terms incorrectly

Best For

All real estate professionals who want to ensure their written communications are professional, error-free, and appropriately-toned. Essential for anyone who writes client-facing content regularly.