Matterport

Industry-leading 3D virtual tour platform that creates immersive digital twins of properties with 4K photography and detailed floor plans.

Virtual StagingPaid10M+ spaces digitized worldwide

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Overview

Matterport is the gold standard for creating immersive 3D virtual tours and digital twins of real estate properties. Using Matterport cameras or compatible 360° cameras, you can capture spaces and automatically generate stunning 3D models, 4K print-quality photos, schematic floor plans, and accurate measurements—all processed by AI. Real estate professionals use Matterport to showcase properties with interactive virtual tours that let buyers explore every room remotely, significantly increasing engagement and reducing unnecessary showings. With over 10 million spaces digitized worldwide and integration with major listing sites including Zillow and Realtor.com, Matterport tours have become an essential marketing tool for luxury and commercial real estate. The platform includes powerful AI features for automatic tagging, measurements, and even virtual staging through partnerships.

Real-World Example

Alexandra, a luxury real estate agent in Scottsdale, invested $500 in a compatible 360° camera and subscribes to Matterport Pro ($99/month). She creates 3D tours for all her listings over $750K. Her Matterport tours generate 5x more engagement than traditional photos, and 60% of her buyers tour properties virtually before scheduling in-person showings, dramatically improving lead quality. The tours help her listings stand out and have contributed to selling properties 20% faster than market average. One $2.4M listing attracted an out-of-state buyer who made an offer after only the virtual tour.

Pros & Cons

Pros

Industry-leading 3D tour quality and accuracy
Automatically generates 4K photos, floor plans, and measurements
10M+ spaces captured - widely recognized by buyers
Integrates with major listing platforms (Zillow, Realtor.com)
Works with Matterport cameras or compatible 360° devices

Cons

Requires investment in Matterport camera ($500-$3,000) or compatible device
Monthly subscription adds up for high-volume users
Processing time can take several hours for large properties
Best suited for properties $500K+ where ROI justifies cost

Best For

Real estate agents and photographers marketing luxury, high-end, and commercial properties where immersive 3D tours provide significant competitive advantage. Also ideal for property managers and vacation rental hosts.