Xara

Easy-to-use graphic design software for creating professional real estate marketing materials, social media graphics, and print collateral.

MarketingPaidProfessional design made simple

Get Started with Xara

Overview

Xara Cloud is an intuitive online graphic design platform that empowers real estate professionals to create stunning marketing materials without design experience. Unlike complex tools like Photoshop or complicated template platforms, Xara provides drag-and-drop simplicity with powerful features for creating property flyers, social media graphics, brochures, presentations, and print materials. The platform includes thousands of professionally designed templates specifically for real estate marketing, along with a massive library of stock photos, fonts, and design elements. Xara's Smart Shapes and automatic alignment tools ensure your designs always look polished and professional. With real-time collaboration features, teams can work together on designs, and the brand kit functionality ensures consistent branding across all materials. At just $12/month, Xara offers professional design capabilities at a fraction of the cost of hiring a designer for every marketing piece.

Real-World Example

Michael, a real estate agent in Phoenix, uses Xara Cloud ($12/month) to create all his marketing materials in-house instead of paying a designer $75+ per piece. He creates custom property brochures, open house flyers, and postcards using Xara's real estate templates, then customizes them with property photos and details. For social media, he designs branded graphics that match his professional image. The high-resolution print exports mean his materials look professional when printed at local print shops. In his first year using Xara, Michael saved approximately $3,600 in design costs while maintaining complete control over his marketing materials and turnaround time.

Pros & Cons

Pros

Very affordable at $12/month for unlimited designs
Easier to learn than complex tools like Adobe
Real estate-specific templates included
High-quality print output for professional materials
Real-time collaboration for teams

Cons

Smaller template library than Canva
Less widely known means fewer tutorials available
Interface can feel less modern than competitors
Limited mobile app functionality

Best For

Real estate agents who need to create professional print materials and graphics but find Canva too template-heavy or want more advanced design control without Adobe's complexity.