Make

Visual automation platform that connects your real estate apps and automates workflows without coding.

AutomationFreemiumEditor's Choice500K+ active users worldwide

Overview

Make (formerly Integromat) is a powerful no-code automation platform that lets real estate professionals connect their favorite apps and automate repetitive tasks through visual workflows. With over 2,000 app integrations including major real estate CRMs, email marketing platforms, and social media tools, Make enables you to create sophisticated multi-step automations that save hours every week. From automatically adding new leads to your CRM to posting property listings across multiple platforms simultaneously, Make handles the busywork so you can focus on closing deals.

Real-World Example

David, a team leader with 8 agents, uses Make to automate his entire lead routing system. When a new lead comes in from Facebook, Zillow, or his website, Make automatically scores the lead based on criteria, assigns it to the right agent based on availability, creates a contact in their CRM, sends a personalized welcome email, and schedules a follow-up task—all in under 30 seconds with zero manual work.

Pros & Cons

Pros

Visual workflow builder is intuitive and powerful
2,000+ app integrations cover virtually any real estate stack
Free plan with 1,000 operations is generous for testing
Advanced features like error handling and data transformation
Active community with pre-built templates for common tasks

Cons

Steeper learning curve than simpler automation tools like Zapier
Operation-based pricing can add up with complex workflows
Some integrations require technical knowledge to configure
Documentation can be overwhelming for beginners

Best For

Tech-savvy real estate agents and teams who need sophisticated multi-step automations between their apps. Best for those who've outgrown simpler tools and want more control over their workflows.