Follow Up Boss

The leading real estate CRM designed specifically for agents and teams to manage leads, automate follow-up, and never miss an opportunity.

CRMPaidUsed by 30,000+ agents nationwide

Get Started with Follow Up Boss

Overview

Follow Up Boss is the go-to CRM for real estate professionals who are serious about lead conversion and follow-up. Built exclusively for real estate, this platform automatically captures leads from over 250 sources including Zillow, Realtor.com, Facebook, and your website—then intelligently routes them to the right agent and triggers automated follow-up sequences. The intuitive interface makes it easy to see every conversation, task, and touchpoint with each lead in one place. With powerful automation, smart calling features, text messaging, and detailed analytics, Follow Up Boss ensures no lead falls through the cracks. Setup takes less than 10 minutes, and the platform includes unlimited training resources, making it perfect for solo agents up to large teams who want to maximize their lead ROI.

Real-World Example

Michael's real estate team in Phoenix was drowning in leads from 12 different sources and missing follow-ups constantly. After implementing Follow Up Boss, all leads automatically flow into one system, get assigned to the right agent, and receive immediate automated follow-up. His team's response time dropped from 4 hours to 5 minutes, and their lead-to-client conversion rate increased by 35% in the first 90 days.

Pros & Cons

Pros

Integrates with 250+ lead sources automatically
Extremely intuitive and easy to use - 10 minute setup
Powerful automation for emails, texts, and tasks
Built specifically for real estate workflows
Excellent phone support 7 days a week
No long-term contracts - cancel anytime
Robust reporting and analytics
14-day free trial to test it out

Cons

Pricing jumps significantly for teams over 3 users
Can be expensive for solo agents at $69/month
Some advanced features require higher tiers
Learning curve for maximizing all automation features
Mobile app not quite as robust as desktop version

Best For

Real estate agents and teams (1-30+ agents) who want a powerful, easy-to-use CRM built specifically for real estate. Ideal for those serious about lead follow-up, automation, and maximizing conversion rates from multiple lead sources.