Lofty

AI-powered all-in-one real estate platform with smart CRM, automated lead generation, and 24/7 AI sales assistant.

CRMPaidRated #1 for ease-of-use

Overview

Lofty is a comprehensive, AI-powered real estate platform that combines smart CRM, automated lead generation, intelligent marketing tools, and a 24/7 AI assistant into one seamless system. Rated #1 for ease-of-use, Lofty's AI Copilot works around the clock to maximize agent productivity by automating daily business operations. The platform includes an AI Sales Assistant that functions as a virtual ISA, handling lead capture, qualification, appointment setting, and call screening automatically. Lofty's AI Marketer creates and schedules social media content while generating new ideas to boost brand awareness and drive leads. With innovative features like Social Studio for content creation, Dynamic CMA for automated market analyses, and Video Messaging, Lofty provides everything agents and teams need to capture, convert, and close more business efficiently.

Real-World Example

The Wilson Team, a 6-agent group in Tampa, consolidated their CRM, lead generation, website, and marketing tools into Lofty. Their AI Sales Assistant now qualifies 200+ monthly leads automatically, books appointments directly to agent calendars, and maintains long-term follow-up. The AI Marketer creates and schedules all their social content, saving 10 hours weekly. With Dynamic CMA, agents generate professional market analyses in 2 minutes instead of 30. The team increased their conversion rate by 35% while cutting their monthly software costs by $800.

Pros & Cons

Pros

True all-in-one platform replaces multiple tools
24/7 AI assistant handles lead qualification and appointment setting
Rated #1 for ease-of-use with intuitive interface
AI Marketer automates social media content creation
Includes lead generation, website, CRM, and marketing in one

Cons

Premium pricing starting at $449/month may be high for solo agents
Setup and onboarding can be time-intensive
Annual contract typically required
Some features may be overwhelming for simple workflows

Best For

Real estate agents and teams ready to consolidate multiple tools into one comprehensive platform with powerful AI automation. Best for those doing 10+ transactions annually who want to maximize efficiency and lead conversion.