Top Producer

Veteran real estate CRM with 35+ years of proven success, featuring robust contact management and automated marketing campaigns.

CRMPaid400K+ users over 35 years

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Overview

Top Producer is one of the most established real estate CRM platforms with over 35 years of industry experience, trusted by more than 400,000 real estate professionals throughout its history. The platform combines comprehensive contact and lead management with powerful marketing automation, email campaigns, and transaction tracking. Top Producer excels at helping agents organize and nurture their sphere of influence with automated drip campaigns, birthday/anniversary reminders, and market reports. The platform includes an integrated IDX website, mobile app for on-the-go access, and detailed reporting to track your business performance. While the interface may not be as modern as newer competitors, Top Producer's depth of features, reliability, and real estate-specific workflows have made it a trusted choice for established agents who value proven systems over trendy interfaces.

Real-World Example

Robert, a veteran agent in Chicago with 15 years in the business, relies on Top Producer to manage his database of 2,000+ contacts built over his career. He uses automated drip campaigns to send market updates, birthday wishes, and neighborhood reports that keep him top-of-mind. His quarterly market reports go out automatically to segmented lists based on location and client type. While newer agents on his team prefer trendier CRMs, Robert generates 60% of his 35 annual transactions from past clients and referrals—a testament to Top Producer's sphere nurturing capabilities.

Pros & Cons

Pros

35+ years of proven success in real estate
Comprehensive contact management with sphere nurturing focus
Robust marketing automation and drip campaigns
IDX website and mobile app included
Trusted by 400,000+ real estate professionals

Cons

Interface feels dated compared to modern CRMs
Steeper learning curve due to feature complexity
Customer support can be inconsistent
Higher pricing than some competitors with similar features

Best For

Established real estate agents with large databases who value proven, feature-rich systems and don't mind a dated interface. Ideal for agents who prioritize sphere-of-influence marketing and need comprehensive automation.